“Sex Sells” Power Profit & Performance: The Politics of Women's Sex Appeal in Media discusses the sexualized image of women as a central emblem of visual culture, functioning as both a reflection of societal ideals and a tool of commercial strategy. In advertising, fashion, and popular media, women’s bodies are frequently used to evoke desire, status, and identity, illustrating how female sexuality is commodified within capitalist frameworks. These portrayals reveal broader cultural attitudes about femininity, control, and worth, showing how “sex sells” often means women’s bodies sell, be it due to the agency of feminine products, female artists, and their own sexual freedom, or due to the patriarchal, degrading, and ever-perpetuating male gaze in popular media.